The latest cross-branding between soft drinks and liquor has resulted in a marriage of tea and whiskey.
Twisted Tea Sweet Tea Whiskey is cross-branded with Twisted Tea, a brand of Boston Beer Co., and whiskey from Beam Suntory. It is being launched in limited release in Massachusetts, Missouri,Ohio, Rhode Island and Texas, plus U.S. military outlets. The product is 65 proof and is available in 50ml, 750ml and 1-liter bottles.
"We put our fans first in everything we do – from printing their photos on our cans, to including them in our commercials, to bringing them the flavors and pack styles they ask for," Erica Taylor, brand director for Twisted Tea, said in a statement. "Many of them are already shopping for flavored whiskey, so this is our way of giving them something they can call their own."
Boston Beer and Beam Suntory announced a collaborative relationship about a year ago and have come out with two other collaborative projects: Sauza Agave Cocktails and Truly Flavored Vodka.
