Potato Milk Offers Another New Alternative in the Milk Market

Aug. 4, 2021
As curiosity and interest grows over plant-based milk options, so, too, do the sources from which scientists and product developers create new non-dairy milk products. The latest to enter the conversation? Potato milk.

As curiosity and interest grows over plant-based milk options, so, too, do the sources from which scientists and product developers create new non-dairy milk products. The latest to enter the conversation? Potato milk. 

Swedish-based Veg of Lund recently introduced the Dug brand of potato milk. The idea for Veg of Lund's Dug is rooted in Professor Eva Tornberg’s research at Lund University. The food researcher found a way to create an emulsion by combining protein and potato starch along with omega 3-rich rapeseed oil. And emulsions are something Tornberg knows incredibly well. She's been researching them since the 1970s.

According to the start-up, this is the world's first potato-based plant-milk. The vegan-friendly milk alternative uses a base of potatoes and is also formulated with pea protein, maltodextrin, chicory fibre, rapeseed oil, and natural flavorings. 

If you're in the U.S. and you're interested in trying this new product, however, you're going to need to wait. Currently, the plant-based drinks are only sold in stores in Sweden and the U.K.

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner

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