PepsiCo is expanding its Naked brand beyond the fresh premium juice and smoothie case and into the bar aisle with Naked Fruit, Nut & Veggie Bars. Committed to giving everyone easy access to fruits and veggies in innovative forms, the chilled snack bars come in three varieties: Blue Machine (almonds, blueberries, apples, cranberries, carrots and sweet potatoes), Green Machine (almonds, apples, dates, mangoes, kale and broccoli) and Red Machine (almonds, cherries, cranberries, apples, carrots and spinach). All three contain no preservatives, are Non-GMO Project verified and are excellent sources of vitamins A, C, E and iron.
“As experts in fruits and vegetables, I’m thrilled we are bringing the convenience, nutrition and taste we are known for at Naked into the chilled bars space,” says Becca Kerr, senior vice president for the North America nutrition fruit and vegetable portfolio. “Since it’s not always convenient to fit fruits and vegetables into your daily routine, we’re expanding our lineup, continuing to provide consumers with yet another option to make sure they are getting their daily dose of goodness.”
