1660254802616 Newfoodproddvlp

An Integrated Approach to New Food Product Development

Oct. 26, 2009
New book focuses on product lifecycle management in the food processing industry. Excerpt is available only on FoodProcessing.com
Download the excerpt; Order online
Download and read a pdf of first 20 pages of "An Integrated Approach to New Food Product Development" exclusively on FoodProcessing.com. Afterward, order the entire book on Amazon.com or BarnesandNoble.com.

We're able to bring you an entire chapter from a newly published book, "An Integrated Approach to New Food Product Development." The book is edited by Howard Moskowitz, I. Sam Saguy and Tim Strauss and published by CRC Press.

This chapter focuses on the current hot topic product lifecycle management: "Consumer packaged goods product development processes in the 21st century: Product lifecycle management emerges as a key innovation driver." It's written by Chip Perry and Max Cochet, managers with Kalypso (www.kalypso.com), a consulting firm "helping companies to deliver on the promise of innovation through business and innovation strategy, portfolio and pipeline management, front end of innovation, new product development and introduction, value management, PLM technology, leadership and learning, and intellectual property services," as they put it.

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