New Food Rollout for October 2007

Oct. 4, 2007
The latest new food products for October include a 'smart' yogurt, a new way to drink your cereal, and single-serving Spam. Read on for more, including web exclusives

Smart yogurt

Breyers Yogurt Co., Boulder, Colo., introduces Smart!, a 99 percent fat-free, fruit-on-the-bottom yogurt enhanced by 32mg per cup of the brain-boosting properties of Life's DHA, the omega-3 DHA manufactured by Martek Biosciences. Since it's made from microalgae, it's a vegetarian source of DHA.

Breyers' new Smart! line is being launched at a time when more women (and men) are seeking convenient, affordable and rewarding ways to enhance their cognitive function and brain health at work, at home and at play.

Making up approximately 30 percent of the structural fat in the gray matter of the brain, DHA plays a major role in the mental development of infants and supports the body's mental function throughout life. However, in order to ensure optimal development and function, it is important to continuously replenish the DHA in our bodies by getting enough of this important fatty acid.

Flavors include: Strawberry, Blueberry, Mixed Berry, Peach, Black Cherry, Red Raspberry, Pineapple and Strawberry-Banana.

"We have gone to great lengths to make Smart! as good for you as it is delicious," says Chuck Marcy, president of Breyers Yogurt. "We are thrilled to introduce a product that can provide a great start to the day both on a nutritional level and in terms of boosting brain function with its Life DHA benefits."

Suggested retail price for a 6-oz. cup is 79-99 cents.

Sip the milk, eat the straw

Battle Creek, Mich.-based Kellogg Co. launches Cereal Straws, crunchy cereal straws for milk-sippin' fun in two varieties — Cocoa Krispies Cereal Straws and Fruit Loops Cereal Straws.

Kids can put the approximately 6-in. cereal tube into a glass of milk, sip up the milk and flavor and, when that's gone, eat the straw. Voila, breakfast (or snack) in a snap and no hassle getting them to consume milk.

"Cereal Straws have a flavorful coating on the inside," says spokesperson Kris Charles. "With 73 percent of kids not getting enough dairy in their diet to meet calcium recommendations, Cereal Straws are a fun, new way to encourage kids to drink milk. Kids can sip milk through the straws and then eat them."

Suggested retail price is $3.99 for a package of 24.

Spam on the run

Hormel Foods, Austin, Minn., celebrates the 70th anniversary of Spam by bringing it out of its blue and yellow can and into a convenient, single-serve, foil pouch with the national launch of Spam Singles.

Spam Singles are 3-oz. slices of the ham-pork combo made for busy consumers seeking a quick, tasty meal at home or to fuel outdoor activities such as camping, hiking or hunting. They are available in two varieties, Classic and Lite, the latter of which contains less fat, fewer calories and less sodium.

"Consumers today desire convenient, portion-controlled, portable meal options they can take anywhere their active lives take them," says Dan Goldman, product manager. "Spam Singles provide a fully cooked, protein-rich meal solution that can be eaten hot or cold, no refrigeration needed."

Suggested retail price is $1.09.

Lunchables Jr. for finicky appetites

Oscar Mayer, the Madison, Wis.-based unit of Kraft Foods, launches Lunchables Jr., convenient, tasty and sensible snacks for active little ones ages 3-5 (if you can catch them).

"Moms today tell us they need nutritious snacks that her younger kids will want to eat," says Darin Dugan, senior director of marketing-Lunchables. "With this in mind, we set out to create a new product that would make snack time entertaining for kids and provide wholesome ingredients moms love."

Identified with a green Sensible Solutions flag on the front of the package, these mom-friendly snack combinations come in three varieties: Ritz Sticks; Raisins and Peanut Butter, which offers a good source of fiber and contains half a serving of fruit; Teddy Grahams, Kraft Mozzarella Strips and Strawberry Yogurt Flavored Dip, which packs an excellent source of calcium and protein; and Ritz Bits, Kraft Mozzarella Strips and Roasted Turkey, which provides a good source of calcium and protein.

Suggested retail price is $1.99.

Mini-meals for weight management on the go

Pittsburgh-based H.J. Heinz Co. introduces Weight Watchers Smart Ones Anytime Selections, a line of hand-held, mini-meals with fewer than 300 calories and 7g of fat or less per serving. They are ready in only three minutes in the microwave and don't even require a fork.

They come in two flavors: Chicken & Cheese Quesadilla (grilled white meat chicken, peppers, onions and a three-cheese blend folded into a crispy flour tortilla) and Calzone Italiano (featuring the flavors of mozzarella cheese, Italian sausage and a hearty tomato sauce in oven-baked bread). Anytime Selections are perfect mini-meals; in fact, many people have already adopted mini-meals into their daily eating habits. According to Simmons Market Research Bureau, 21.6 percent of adults eat several small meals throughout the day rather than three square meals.

"Eating frequent mini-meals during the day can help keep hunger at bay, prevent overeating and provide the body with a constant energy source," says Idamarie Laquatra, director of global nutrition. "Whether the goal is weight management or just eating well on a busy day, Americans are looking for convenient and satisfying options that don't sacrifice the taste and flavors they love."

Suggested retail price is $3.19.

A new Jimi Hendrix experience

Los Angeles' The Liquid Experience Group, a division of Beverage Concepts LLC, launches Voodoo Vibe, the first drink of an expected Jimi Hendrix line. Aptly named, the effervescent drink is labeled with the charge of peace, love and purpose, a message the late super-guitarist Hendrix subscribed to.

Voodoo Vibe is a mixed berry-flavored energy drink infused with Co-Q10 enzyme. It's available in a commemorative limited-edition aluminum bottle with a twist-off cap, as well as a regular can. The packaging invites people to "taste life" and is also aimed at promoting and encouraging consumers to live charitably, as a portion of all sales is donated to MusiCares, a program that aids musicians as well as other philanthropic programs through The Liquid Experience Partnership Program. Voodoo Vibe will be promoted within various concert tours throughout the next year.

"Jimi transcended time and generations by his innate ability to unite people, and that is paramount to our long-term vision," says Josh Glass, CEO of Liquid Experience. "We are extremely excited to offer an incredible drink that not only tastes awesome, but also carries a powerful message about giving back. We hope people embrace our invitation to taste life."

Suggested retail price for the 16-oz. limited-edition bottle is $2.75-2.99, and a regular 16-oz. can is $2.49-2.69.

Fresh guacamole and salsa kits

Los Angeles-based Melissa's introduces two fresh ingredient kits: Melissa's Salsa Kit and Melissa's Guacamole Kit. Packaged in 12-oz. clamshell packages, you can make them year-round in less than 10 minutes.

The Salsa Kit includes three Roma tomatoes, one shallot, two garlic cloves, one lime and one jalapeno pepper. Each package creates two cups of fresh salsa that can pair with chips or as a garnish for tacos, burritos and quesadillas or a spread on steak or scrambled eggs.

Just as simple is the Guacamole Kit, which contains two avocados, one Roma tomato, one shallot, two garlic cloves, one lime and one jalapeno pepper. You end up with two cups of fresh guacamole for chips, vegetable sticks, a garnish on tacos, burritos and quesadillas, a spread on sandwiches and hamburgers, or as an addition to fresh salads.

Suggested retail price is $2.99 for the Salsa Kit and $3.49 for the Guacamole Kit.

Dunkin' Donuts coffee goes retail

Through a licensing agreement with Dunkin' Donuts, Cincinnati-based Procter & Gamble rolls out Dunkin' Donuts Coffee in select nationwide retail outlets.

Ground varieties include Original Blend, French Vanilla, Dunkin' Decaf, Hazelnut and Cinnamon Spice. Original Blend is also available in a whole beans.

"We are thrilled to be working with Procter & Gamble to introduce new consumers across the country to our great-tasting coffee and we are pleased with the initial response from retailers," says Robert Rodriguez, Dunkin' Donuts Brand President. "Dunkin' Donuts packaged coffee at retail will make it more convenient for our loyal consumer base to enjoy our coffee at home or on the go."

Suggested retail price is $7.99 for a 12-oz. package and $15.99 for a 40-oz. package.

Water packets for weight management

On-the-go consumers want weight-management tools that are quick and simple. Battle Creek, Mich.-based Kellogg Co. launches Special K2O Protein Water Mix, easy to use, single-serve packets containing 5g of protein and fiber to take the edge off hunger between meals. At the same time, you stay hydrated by adding a packet to a bottle of water for a flavorful, convenient weight-management alternative.

A 16.9-oz serving is 30 calories, has zero grams of sugar and contains three vitamins: niacin, B6 and B12, along with protein and fiber to increase the feeling of fullness.
Special K20 Protein Water Mix is available in quenching Iced Tea, Strawberry Kiwi and Pink Lemonade flavors.

Smart cookie

Giving new meaning to the term "smart cookie," Hyannis, Mass.-based Late July Organic Snacks introduces two varieties of Late July Organic Sandwich Cookies, made from organic ingredients that include dark chocolate and whole grains.

Varieties include Organic Dark Chocolate, made from antioxidant-rich dark chocolate and Madagascar vanilla, and Organic Vanilla Bean with Green Tea, made with sweet green tea and Madagascar vanilla, including the whole seeds. Both flavors come in single-serve sizes as well as larger boxes.

"Our mission was to take the ordinary sandwich cookie and upgrade it into something I would love and feel good about sharing with my children," says co-founder Nicole Dawes. "Finding the right ingredients and developing the recipes has been a long and intense process, but it was worth it when I saw the look on my son's face when he tried the first one."

Suggested retail price for 1.5-oz. package is $1.19 (or six for $6.49) and $3.99 for 8.2-oz. take-home boxes.

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