“Consumers told us our existing Special K cereal and Cereal Bar Snacks are important to them for breakfast and snacking,” says Saletta. “Our new protein-fortified products are intended to provide new and additional solutions to help them stay on track throughout the day. We know protein can create a feeling of fullness or satiety, so that’s why we think these products will be a great complement to our existing portfolio.”
Departing from its traditional products and most surprising, Kellogg also introduces Special K2O Protein Waters, which deliver 5g of protein per 16-oz. bottle with 50 calories. They are available in three flavors: Strawberry Kiwi, Lemon Twist and Tropical Blend.
”Drinking lots of water is important when dieting, but plain
water can get boring,” says Saletta. ”It’s great to have some new flavor choices.”
Suggested retail price for Special K Protein Meal Bars is $1.29 each or $5.98 for six. Special K Protein Snack Bars are 89 cents each, or six for $3.99. Or, stock up on four 16-oz. bottles of SpecialK2O for $5.99.
Coke + Godiva = coffee?
Coca-Cola North America,Atlanta, and Godiva Chocolatier, a unit of the Campbell Soup Co., introduce Godiva Belgian Blends, a line of premium blended indulgent beverages. The new Godiva Belgian Blends beverages provide a revitalizing experience more decadent than just plain coffee. They are packaged in stylish 9.5 oz. glass bottles -- in singles and four packs – and will roll out in three flavors — Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Latte.