Shaking up the bottled water categoryWith bottled water consumption at an all-time high, Parsippany, N.J.-based Crystal Light, a Kraft Foods brand, introduces Crystal Light On The Go, handy, dandy individual packets that turn a 16.9-oz. bottle of water into a flavorful sugar-free, 5-calorie drink with zero grams of carbs. Just pour, shake and go.Varieties include: Lemonade, Raspberry Ice, Iced Tea and Peach Tea."We know consumers realize that water is good for them, but they are often bored with the taste,” says Brand Director Kimberly Snead. "By providing them with a way to ‘wake up' their bottled water, they receive all the benefits of drinking water and get the great, refreshing taste of Crystal Light.”Suggested retail price for 14 packets is $4.59.Adult-sized M&M'sAccording to Masterfoods USA, Hackettstown, N.J., the U.S. food, snack and petcare operations of Mars Inc., anything more would have been too big and anything less too small, so M&M's Chocolate Candies introduces Mega M&M's a perfectly big treat made especially for adults. Mega M&M's come in Milk Chocolate and Peanut varieties and feature a new look with eye-catching metallic packaging incorporating the bigger-size candies.The new version of the iconic color-coated candies are on average 55 percent bigger than original M&M's and come in six new hues that appeal to adults: maroon, teal, blue-gray, beige, gold and brown. Following tremendous consumer demand for the limited-edition "ogre-sized” M&M's created in conjunction with last year's "Shrek 2” movie release, the brand is adding the bigger-sized candies to the permanent line."Mega M&M's are a great example of how we continue to evolve one of America's favorite brands,” says Martyn Wilks, vice president of snack foods. "We listen to what our consumers want and continually work to deliver all the taste and fun associated with M&M's in new and different ways, which keeps the brand fresh and relevant.”Suggested retail price for 12.6 oz. is $2.79 and. $4.15 for 19.6 oz.