Just in time for the football season, Kellogg’s, Battle Creek, Mich., introduces baked Cheez-It BBQ Cheddar, the newest member of its Cheez-It snack cracker brand.These zesty crackers have a balanced smoky and tangy barbeque flavor. With nearly three of four U.S. households owning a barbeque grill, according to the Hearth, Patio and Barbecue Assn., and a majority of Americans barbequing at least once a week, Cheez-It BBQ Cheddar crackers are sure to be a hit."Barbequing is a national American pastime, and Cheez-It BBQ Cheddar crackers let families enjoy the flavors of grilling all year round," says Michael Allen, senior vice president of Kellogg snacks.Suggested retail price is $3.49 for a 14-oz. box. Crispier french fries at homeAccording to a recent national Impulse Research survey, 72 percent of Americans are looking for the "crispy" taste in a superior french fry and 65 percent wish french fries at home tasted like restaurant fries.Pittsburgh’s H.J. Heinz Co. cracks the crispiness code for microwavable french fries with Ore-Ida Extra Crispy Easy Fries, which deliver crispy fries from the microwave in four minutes using a patented Crisp-n-Serve packaging and proprietary X-Crisp production process that took 18 months to develop.Ore-Ida’s Extra Crispy Easy Fries are baked rather than fried, so they should appeal to consumers who prefer a healthier, cleaner and quicker alternative.“The introduction of four-minute, microwaveable Extra Crispy Easy Fries is the latest effort from Ore-Ida to meet consumer needs," says Michael Smith, senior manager of marketing-potatoes. "Consumers have been asking for crispy, crunchy french fries without the time crunch associated with baking or broiling. And thanks to Ore-Ida, Easy Fries, consumers can have their Extra Crispy fries extra quick."Suggested retail price is 99 cents for a single-serve 4.75-oz. package.Chip of a different hueChicago-based Ubiquity Brands, parent company of Jays Foods Inc., launches Krunchers Sweet Baby Jays, new chips made from sweet potatoes.