Holiday Adobe Stock 465103714

Rollout Focus November 2023: Holiday Products

Nov. 9, 2023
Will consumers be spending more or less on the big family meals for Thanksgiving and Christmas?
It’s holiday time, which means shoppers are often willing to dip deeper into their pockets to purchase holiday-themed foods and beverages to help them feel festive. Someone in the family or friend group has to volunteer hosting the feast, which can be costly, even more so during these inflationary times. That’s not
stopping family and friends from gathering.

Butterball partnered with Circana to commission an online survey among a nationally representative sample of 1,838 U.S. adults July 3-14. According to the findings, people are optimistic and planning to celebrate--with turkey as the centerpiece--again this year, but inflation is top of mind for many. Notably, 79% of consumers who plan to celebrate Thanksgiving expect inflation to impact their plans. However, holiday hosts remain committed to talking turkey, with 82% still planning to serve it.

Respondents said they are looking forward to celebrating together, with 89% of consumers planning to host or attend a celebration of the same size or larger this year. The anticipated average size of celebrations is nine people, which is back to pre-pandemic numbers. To help control costs, 29% of hosts will ask guests to bring part of the meal, while 16% will ask guests to share the expense of the meal.

“While inflation remains top of mind, it’s encouraging to see consumers’ continued dedication to gathering with friends and family this holiday season,” said Chad McFadden, senior retail brand manager at Butterball.

Some products introduced for this 2023 holiday season:

Eggnog-flavored Cookies

Pepperidge Farm is giving the Chessmen cookie, its most popular variety, a holiday twist. New Pepperidge Farm Holiday Nog Cookies marry the buttery, creamy taste of the Chessmen cookie with the smooth, warm seasonal spices of eggnog flavor. Dressed for the occasion, the cookies are adorned with holiday shapes, such as pine trees, wreaths and candy canes. Holiday Nog joins a curated seasonal lineup of fan favorites, including Mint Brussels, Linzer, Snowball and Milano Slices Peppermint.

The Elf is in the Freezer

From the North Pole to Kroger-owned stores nationwide comes The Elf on the Shelf ice cream products, a brand owned by The Lumistella Co. The ice cream is produced and distributed by The Frozen Farmer. There’s Santa’s Cookies Ice Cream in pints (vanilla ice cream loaded with red and green sugar cookie crumbles) and Santa’s Cookies Ice Cream Sandwiches, which is red and green sugar cookie-flavored ice cream nestled between two sugar-sprinkled sugar cookies. The packaging for both products also delivers on the tradition of gift giving and connectivity by including a gift tag for those who purchase the products to write a personalized message.

Festive Popcorn

BjornQorn is collaborating with Ruby Hibiscus to offer holiday shoppers a tangy and salty pink popcorn dusted with tart hibiscus powder and nutritional yeast. It comes wrapped in holiday packaging that makes an ideal stocking stuffer or hostess gift. The popcorn is available direct to consumers and in all Whole Foods Market locations in the Northeast region. A 3-oz. bag sells for $5.29. They may be purchased online in quantities of six for $36.

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