More than half of Americans (52%) believe their food and beverage purchases have an impact on the environment, a significant increase from 2021 (42%). Millennials, those with young children, those with a college degree and those with higher income are more likely to believe their food and beverage choices impact the environment.
Gen Z might be the youngest cohort of adults, but they are driving attitude changes on sustainability and health priorities across the broader population. 73% of Gen Z believe their generation is more concerned about the environmental impact of food choices than other generations, followed closely by Millennials (71%), with whom they share many perspectives and purchasing behaviors. Compared with Baby Boomers, Gen Z is more likely to purchase products labeled as “small carbon footprint/carbon neutral” and “plant-based.”
“When you think about health, it has shifted over the years. Diet and exercise used to be what personal health meant. Now it’s much bigger than that with sustainability a bigger part of that conversation.”- Julie Johnson, general manager, HealthFocus International, St. Petersburg, Fla., during a Nov. 2 presentation at the SupplySide West trade show in Las Vegas