Pepsi to launch ‘premium’ soft drink

Nov. 28, 2006
PepsiCo said it will launch its first premium soft drink in the second quarter of next year.
PepsiCo said it will launch its first premium soft drink in the second quarter of next year. Tava, a sparkling fruit drink, will feature four flavors: Brazilian Samba, Caribbean Calypso, Mediterranean Muse and Malaysian Satori. And it will include vitamins B, C, E and chromium. Tava is to be positioned as an adult soft drink with zero calories and no caffeine.

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