Pillsbury provides portion control for empty nesters, DINKs

Oct. 14, 2004
General Mills’ Pillsbury officially launched a marketing campaign to augment its products aimed at the growing number of baby boomers now becoming empty nesters. Pillsbury earlier this year began offering its frozen rolls and biscuits in resealable bags designed for easy portion control.The new “Cooking for Two” campaign supporting it includes TV ads, recipes on the Pillsbury web site, a monthly e-newsletter, and public relations outreach. The company also plans to conduct cooking demonstrations and offer samples at AARP’s National Event & Expo in Las Vegas.

Sponsored Recommendations

F&B Manufacturer Implements Powerful Cybersecurity

A leading F&B manufacturer has moved to harness the skills of Rockwell Automation and Claroty to harden their OT and IT defences.

6 Ways to Augment Your Food and Beverage Workforce

Modern digital tools and technologies help attract, retain and empower a modern workforce.

2024 Manufacturing Trends - Unpacking AI, Workforce, and Cybersecurity

The world of manufacturing is changing, and Generative AI is one of the many change agents. The 2024 State of Smart Manufacturing Report takes a deep dive into how Generative ...

Better OT Asset Management Increases Uptime

A food and beverage company streamlines and simplifies its OT cybersecurity to increase system reliability and uptime.