Expect to see more product placements

Nov. 23, 2004
Pricing product placement arrangements “is going to be the topic of the year,” according to one entertainment-marketing specialist, reports The Wall Street Journal. A set of factors being developed to determine the value of a placement includes screen time, character interaction with the product and whether the product appears during an important plot point. Ad agencies are partnering with valuation firms in a rush to develop expertise in the blooming field.

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