New Food Products

Perdue Wants You To Eat Its Chicken Feed

Nov. 9, 2023

The poultry company launches a promotional snack to highlight its chickens’ all-vegetarian diet.

Perdue Farms next week will launch a limited-edition snack called Chix Mix, inspired by the all-vegetarian diet its chickens eat every day.

Featuring a mix of corn, wheat and edamame, Chix Mix is made from most of the same ingredients that go into the company’s chicken feed – although they added a dash of BBQ spices just for us humans. It was produced in a Perdue facility, one dedicated to human food production.

Perdue’s using the limited-time offer to highlight its continued commitment to top-quality feed with no animal byproducts and no antibiotics – “while other poultry companies are going back to giving their birds antibiotics,” the news release claims.

Starting at noon Friday, Nov. 17, consumers can order a free bag of Chix Mix at PerdueChixMix.com. Chix Mix will be available on a first come, first served basis while supplies last.

About the Author

Dave Fusaro | Editor in Chief

Dave Fusaro has served as editor in chief of Food Processing magazine since 2003. Dave has 30 years experience in food & beverage industry journalism and has won several national ASBPE writing awards for his Food Processing stories. Dave has been interviewed on CNN, quoted in national newspapers and he authored a 200-page market research report on the milk industry. Formerly an award-winning newspaper reporter who specialized in business writing, he holds a BA in journalism from Marquette University. Prior to joining Food Processing, Dave was Editor-In-Chief of Dairy Foods and was Managing Editor of Prepared Foods.