Snickers Introduces Three Limited-Edition Hunger Bars

Nov. 15, 2017
The new flavors - Espresso, Fiery and Salty & Sweet - will join the Snickers’ Hunger Bar campaign.

Mars Inc. will introduce three limited-edition Snickers flavors in June 2018 and has already started the conversation to create excitement among consumers. The new flavors--Espresso, Fiery and Salty & Sweet--will join the popular Hunger Bar campaign and have everything fans love about the traditional Snickers bar plus more flavor. Snickers' traditional peanuts and caramel covered in milk chocolate are the foundation, but the nougat shakes things up. It will be infused in a bold flavor, either espresso, hot pepper or salted caramel. In addition, the new flavors will be marketed as being able to solve specific hunger symptoms, with that symptom identified on the packaging. Espresso fixes irritability. Fiery addresses those feeling wimpy. Salty & Sweet cures indecisiveness.

The brand is currently rolling out Snickers Peanut Butter Crisper. This new offering provides a balance of sweet, salty, creamy and crispy. It comes in four portionable squares in a bar-style package. The new products join the brand’s extensive portfolio that includes varieties with almonds, hazelnuts and peanut butter.