Leafy Greens Dress in their Skinny Best With Skinnygirl Salad Dressing

July 16, 2015
Bethenny Frankel partners with B&G Foods Inc. to introduce a new collection of Skinnygirl Salad Dressings.

According to the Power of Produce 2015, many supermarket departments are struggling with sales. But this is not true of the produce department, which showed growth in 2014 in both dollars and volume sales, at 4.2 percent and 0.6 percent, respectively. Produce has a very high household penetration, at 98 percent for fresh fruit and 99 percent for fresh vegetables, according to the report. Further, in a typical year, American households buy fresh produce more than 45 times, or just under once a week, and they spend an average of $327 per household annually. It’s no wonder savvy marketers are focusing their innovation efforts on products that function as accompaniments to fruits and vegetables.

That’s what Bethenny Frankel, author, chef, TV personality and entrepreneur, is doing with the expansion of her popular Skinnygirl brand. Frankel partnered with B&G Foods Inc. to introduce a new collection of salad dressings. Skinnygirl Salad Dressings contain only 5-10 calories per serving. A combination of gums keeps the dressings fat-free, while sucralose makes them sugar-free, on a per-serving basis. There are four varieties: Balsamic Vinaigrette, Honey Dijon, Poppyseed and Raspberry Vinaigrette.