Plum Organics Rolls Out Squeeze Pouches for Grown-Ups

Nov. 4, 2014
Plum Vida comes in a lightweight, resealable pouch and can be enjoyed straight out of the pouch at room temperature or chilled.

Organic kids’ nutrition company Plum Organics now has something for mom and dad. Like the company's kids’ products, Plum Vida comes in a lightweight, resealable pouch. Enjoyed straight out of the pouch at room temperature or chilled, each 5-oz. pouch contains 3g fiber and 70-90 calories, depending on variety.

Cherry Berry Beet Ginger combines the natural sweetness of cherries and berries with a hint of beet and a zing of ginger. Pear Kale Spinach Celery blends leafy greens with juicy pear and a subtle hint of celery root. Pineapple Carrot Mint is tropical pineapple with crisp carrot and a refreshing minty kick.

“Plum Vida began with the women on our innovation team. We often turned to noshing on our baby food blends when we were craving a quick dose of fruits and veggies and wanted a break from granola bars,” says Jen Brush, senior innovation manager. “And over the years we heard from consumers constantly -- from moms to runners to college students -- who shared our squeezable snacking habits as part of their daily exercise routine or as a midday pick-me-up.” The suggested retail price is $1.99 per pouch or $6.99 for a four-pack.