7-Eleven Inc., Dallas, and PepsiCo, Purchase, N.Y., teamed up to launch Doritos Loaded, a bold snack sensation sold exclusively at 7-Eleven stores. Doritos Loaded is triangular in shape and comes loaded with melted cheese and encrusted with bold Doritos nacho cheese flavor. The melted-on-the-inside, crunchy-on-the-outside, nacho cheese creation is a portable, easy-to-eat hot snack. Doritos Loaded costs $1.99 for a box of four and is served warm. The snack was tested earlier this year in a few Washington, D.C.-area 7-Eleven stores. People who discovered the new snack posted photos and mini-reviews describing the product as “inside-out nachos” and “Nacho Cheese Doritos dipped in queso.” These unofficial reviews landed on news websites, blogs, Facebook and Twitter, months before the product’s launch, creating demand for the product. McCain Foods USA, Lisle, Ill., a leading supplier of innovative snack food and potato products for the foodservice industry, manufactures Doritos Loaded.
