Bob’s Red Mill Takes Gluten Free to a New Level

June 25, 2014
Bob’s Red Mill’s Gluten Free 1-to-1 Baking Flour offers a substitute for traditional wheat flour that offers the same flavor and texture.

Bob’s Red Mill’s Gluten Free 1-to-1 Baking Flour, can be substituted for traditional flour, providing an easy way to create great tasting and safe gluten free baked goods. The Gluten Free 1-to-1 Baking Flour is a blend consisting of a handful of gluten free ingredients, including whole grain brown rice flour, whole grain sorghum flour, sweet white rice flour, potato starch, tapioca flour and xanthan gum. It enables bakers to follow a baking recipe and replace the amount of traditional wheat flour called for with the new Gluten Free 1-to-1 Baking Flour. The resulting baked good promises to offer the same flavor and texture as its conventional counterpart.

“We hear all the time from our gluten free consumers that they wish there were an easier way to substitute gluten free flours in their favorite non-gluten free recipes,” said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “Our Gluten Free 1-to-1 Baking Flour is our most versatile gluten free product yet, and promises to provide bakers and families with an easy path to gluten free cookies, cakes, muffins and more.”

The 22 oz. bag has an MSRP of $4.95; the product is available to retailers and food service customers in 44-ounce, five-pound and 25-pound bags.