King Oscar has introduced their first new sardine products in five years: Spicy Cracked Pepper in Extra Virgin Olive Oil and Jalapeno in Extra Virgin Olive Oil. Four types of whole and cracked peppers add punch to the former, while sliced jalapeno peppers accent the latter.
King Oscar is developing wine pairings for the expanding line of sardines. The firm also is promoting the health benefits of fish, including omega-3 lipids' effectiveness in lowering LDL cholesterol levels and the high levels of calcium in brisling sardines. Suggested retail price is $3 a can.