Reser's Hidden Valley Original Ranch Potato Salad Debuts

May 30, 2012
Reser's American Classics Potato Salad and Hidden Valley Original Ranch Seasoning Mix combine to create a distinct flavor offering for deli consumers.

Beaverton, Ore.-based Reser's adds a new potato salad flavor that combines two family favorites -- potatoes and Ranch dressing to its retail deli line. Reser's' American Classics Ranch Potato Salad, with the distinct flavor of Hidden Valley Original Ranch Seasoning Mix, provides delis with a breakthrough product idea sure to grow category sales and customer traffic.

"Shoppers look for brands they know and trust," says Teresa Carter, category brand manager.  "Reser's is the biggest national brand of salads and Hidden Valley is the No. 1 Ranch dressing. No doubt this will create consumer excitement at point of sale and increase overall deli sales." 

Suggested retail price for a 16-oz container to a 3-lb containers ranges from $2.99 to $7.99.