McCormick Introduces new Grill Mates Marinades, 'Grillerhood' Social Media Hub

May 24, 2012
McCormick & Co. introduces Spiced Brandy & Herb Marinade to its Grill Mates mix. The spice company also introduced the first-ever social media hub that allows grilling experts to share their secrets with each other.
Grillers are always looking for ways to take their skills to the next level with on-trend flavors and techniques. From alcohol-inspired flavors to authentic pit barbeque, Sparks, Md.-based McCormick & Co. helps flame masters create delicious masterpieces in their own backyard with Grill Mates.Varieties include: Spiced Brandy & Herb Marinade, ideal for pork and chicken; Slow & Low Smokin' Texas BBQ Rub, a combination of onion, garlic and chili pepper, oregano and cumin, creates a smoky, wood-fired Texas flavor and is ideal for beef brisket or chuck roast; and Slow & Low Memphis Pit BBQ Rub, a blend of brown sugar, onion, garlic, chili pepper and cinnamon, which delivers sweet, smoky Memphis pit BBQ flavor for pork baby back ribs or chicken. The two BBQ Rubs are especially designed for larger cuts of meat that require a longer cook time on the charcoal or gas grill.McCormick Grill Mates also created "The Grillerhood," the first-ever social media hub that allows grilling experts to share their secrets with each other -- whether they're contributing to the ultimate crowd-sourced grilling guidebook, sharing inspiring recipes or competing for the title of the ultimate "Grill Mayor."  "For passionate grillers, what satisfied yesterday will not do for tomorrow. They're on a constant quest for the ultimate in flavor and technique, always looking for new ideas and secrets to take their grilling to the next level," says Nurisha Rush, Grill Mates business director. "The Grillerhood is a place for these grillers to connect with each other, rallying the wisdom and expertise of the community in one place."Suggested retail price for Spiced Brandy & Herb Marinade, is 78 cents for a 1.25 oz. package, and Rubs are $1.40 per package.