Bhakti Chai Introduces Single Serve Soymilk

May 1, 2012
Bhakti Chai launches real, gingery-fresh, non-GMO verified soymilk in on-the-go single serve 16-oz glass bottles.
Boulder, Colo.-based Bhakti Chai launches four ready-to-drink, single serving iced Chai Blends, all blended with organic non-GMO verified soymilk in on-the-go in 16-oz glass bottles. Varieties include Original, Decaf, Coffee Blend (combining organic coffee with the gingery cardamom flavors of Bhakti), and Semi-Sweet. Bhakti Chai's authentic, unabashed Masala chai recipe is packed with fresh-pressed certified organic ginger and 100 percent Fair Trade Certified ingredients. According to a 2011 report, sales of canned and ready-to-serve tea drinks are showing a strong upward trend, especially in natural foods stores. The study found that due to the rising consumer demand of Fair Trade Certified teas -- especially specialty teas such as chai -- U.S. sales of tea and ready-to-drink tea products is expected to reach $8.3 billion by 2014. "Bhakti has been brewing fresh, spicy chai at our own brewery, with a commitment to organic ingredients and sustainable packaging, since 2006," says Founder and CEO Brook Eddy, who created the Bhakti recipe after a three-month sojourn in India. "Creating a surprisingly real and spiced beverage that was perfect for fast enjoyment was the next logical step in our chai revolution." True to the company's name, Bhakti in Sanskrit means "devotion through social action." Bhakti Chai's commitment to socially responsible business practices extends beyond the bottle and cup. In 2011, Bhakti Chai gave over $45,000 to local and international nonprofit organizations that serve women and girls. These organizations include the Global Fund for Women, The Gathering Place and Urgent Action Fund. Suggested retail price is $3.29 per bottle.