Special K Renovates Cereal Bars, Adds Two New Dessert-Inspired Flavors

Sept. 1, 2011
Kellogg Co. recently renovated its Special K cereal bars to provide 3 grams of fiber in every 90-calorie bar. The brand also introduced two new dessert-inspired flavors: Special K Chocolatey Chip Cookie and Special K Raspberry Cheesecake.

Kellogg Co., Battle Creek, Mich., recognizes the importance of providing positive nutrition for weight-conscious consumers. With that in mind, the Special K brand renovated its cereal bar portfolio to provide a good source of fiber (3g) and added two new dessert-inspired flavors -- Special K Chocolatey Chip Cookie and Special K Raspberry Cheesecake -- to give consumers even more to love at only 90 calories.

Fiber is an important nutrient, yet fewer than one in 10 Americans get enough on a daily basis. Furthermore, studies show that consumption of fiber is associated with lower body weight measures in U.S. adults. With 3g of fiber included in each of the new and reformulated varieties, Special K cereal bars will continue to help weight managers stick to their goals, but with the added benefit of more fiber.

In addition, many of consumers' favorite Special K bars have received a fiber boost, including Special K Blueberry, Special K Chocolatey Drizzle, Special K Chocolatey Pretzel, Special K Honey Nut, Special K Peaches & Berries, Special K Strawberry and Special K Vanilla Crisp.

"We're excited to add more options with positive nutrition to our portfolio of weight-management snacks," says Marisa Thompson, director of Kellogg Wholesome Snacks. "Special K continues to provide a simple solution to help consumers jump-start their realistic, attainable weight management goals with great-tasting foods."

Suggested retail price for six bars is $2.99.