Jamba All Natural Smoothies Hit Grocery Stores

April 19, 2010
Jamba Juice Co. and The Inventure Group Inc. launch Jamba All Natural Smoothies, a line of make-at-home smoothies, primarily in the Western U.S.
Emeryville, Calif.-based Jamba Juice Co. and The Inventure Group Inc., Phoenix, launch Jamba All Natural Smoothies, a line of make-at-home smoothies, primarily in the Western U.S. Available in three of the Jamba brand's most popular flavors -- Razzmatazz, Mango-a-Go-Go and Strawberries Wild, the smoothies make two 8-oz servings, and are packaged in stand-up vertical bags, which contain frozen fruit, non-fat yogurt and Jamba Juice's signature antioxidant boosts. "The Jamba brand name stands for great taste and high quality--those attributes were central to our efforts in developing an at-home version of our signature smoothies," says Susan Shields, chief marketing officer, Jamba Juice Co. "To deliver on our brand promise we've put an extraordinary amount of effort into the development of the Jamba All Natural Smoothies, and we're confident that not only will our current fans love it, but we expect to introduce the Jamba brand to a whole new set of fans in areas of the country where we don't currently have stores."Jamba Juice leveraged its own unique smoothie formulations to provide a meaningful point of difference for consumers within the retail channel. The Jamba All Natural Smoothies contain no preservatives, no artificial flavors and no high fructose corn syrup. They are fat free and just 120 calories or less per serving. Each 8-oz smoothie contains one full serving of fruit and 100 percent of the daily value of vitamin C. "We're introducing a unique, great tasting, better-for-you smoothie solution for retailers who want to capitalize on the $2.6 billion made-to-order smoothie category and the health and wellness oriented shoppers looking for simple solutions to eating healthier," says Steve Sklar, senior vice president marketing, The Inventure Group. "Additionally, we now have a product that provides our grocery and warehouse club partners' an opportunity to create a new usage occasion that draws consumers to their stores." As a testament to the made-to-order smoothie category's healthy growth, Mintel estimates that smoothie shop sales grew more than 45 percent from 2004 to 2009. Suggested retail price for an 8-oz package is $2.99 to $3.29.