Reintroducing Cream Of (Whole) Wheat

Oct. 8, 2009

B&G Foods Inc., Parsippany, N.J., launches Cream of Wheat Healthy Grain Instant Hot Cereal, a strategic step to rebuild the venerable brand it purchased in 2007 from Kraft Foods.

Available in two varieties – Original and Maple Brown Sugar –they are made from 100 percent whole grain (42g per serving), are an excellent source of fiber (6g), calcium, vitamin D, iron and folic acid, are a good source of protein (7g) and are cholesterol free, low in fat and contain 0g of sugar. Cream of Wheat Healthy Grain has received the Whole Grain Council’s 100 percent Whole Grain seal.

“We are building on the tradition of the well respected Cream of Wheat brand, reminding consumers how good it was and how good it still is,” says David Wenner, president and CEO. “We are delighted to expand the brand with the introduction of the new Healthy Grain line of products that speak directly to consumers’ desire for nutritional products with more whole grain and fiber.”

Introduced in 1893, Cream of Wheat is among the leading, most trusted and widely recognized brands of hot cereals sold in the U.S. Cream of Wheat is available in original, 10-minute, 2½-minute and 1-minute versions, and also in instant packets of original and other flavors, including cinnamon swirl and maple brown sugar. A whole grain version of original 2½ minute Cream of Wheat was introduced by B&G Foods in 2008.

Suggested retail price is $3.99