Surprises for Jelly Belly

Feb. 20, 2009

When Fairfield, Calif.-based Jelly Belly Candy Co. set out to develop a kids mix, they went to the source. The company interviewed children, pre-teens and teens to determine which Jelly Belly jelly bean flavors they loved most. The result is a collection of 20 kid favorite flavors being introduced in Jelly Belly Kids Mix.

As expected, Very Cherry, Green Apple and Watermelon flavors were the most popular with the youthful panel, but there were some surprises. “Kids generally love the fruit flavors. Blueberry and Raspberry both scored much higher than we expected so we added them to the mix. On the flip side we expected Peanut Butter and Caramel Corn to do well, but neither made the cut with kids,” says Rob Swaigen, director of marketing.

Available in a variety of sizes, suggested retail price is $1.99 to $2.49.