This year, women have a new breakfast option — Special K Blueberry cereal — from Battle Creek, Mich.-based Kellogg Co. A tasty blend of crunchy rice, whole-wheat and blueberry flavored flakes combined with oat and blueberry-flavored clusters gives women another delicious way to start the day out right with the Special K Breakfast. As part of the Special K Breakfast, a serving of Special K Blueberry cereal with skim milk, fruit and black coffee, weight managers can start the day with a great-tasting breakfast that's less than 250 calories.