Purchase, N.Y.-based PepsiCo rolls out calorie-free SoBe Lifewater, featuring the natural sweetener PureVia. This is another of the new, zero-calorie sweeteners made from the stevia plant, which just received an FDA letter of non-objection in December. PureVia consists of 97 percent pure rebaudioside-A, an extract from the stevia leaf.
Available in three novel flavors — Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate — SoBe Lifewater contains a full day's supply of vitamin C, 20 percent of the daily recommendation of vitamin E and 10 percent of vitamins B6, B12, niacin (B3) and pantothenic acid (B5.) Each drink is also infused with a unique blend of herbal ingredients.
Suggested retail price is $1.29 to $1.49.
