“Enlightened” Fruit Beverage Boasts Weight Management Functionality

Jan. 28, 2009

Functional food and beverage sales are growing, but Selah, Wash.-based Tree Top Inc. saw that the juice aisle had not yet responded to that trend.

After months of development and consumer research, Tree Top developed what it calls an “enlightened” fruit beverage, Trim. The company claims that Trim is the first beverage to provide one full serving of fruit coupled with weight management functionality. With only 60 calories, Trim adds a low-calorie fruit serving to your diet, as well as supplies you with natural fortifications that promote a healthy metabolism and curb your appetite to help manage weight.

Each eight-ounce serving also contains three grams of fiber to make you feel full, 18mcg of chromium to promote a healthy metabolism, 120mg of hydroxycitric acid, which suppresses appetite, and 20mg of L-carnitine to help burn fat. It comes in Strawberry Kiwi, Mango Peach and Pomegranate Blackberry flavors.

Suggested retail price is $3.99-$4.99.