On-the-go baked snacks feature wholesome, authentic ingredients

Dec. 3, 2008

Norwalk, Conn.-based Pepperidge Farm Inc. encourages consumers to embrace wholesome snacking with the launch of Pepperidge Farm Baked Naturals.

With no artificial preservatives, just wholesome, authentic ingredients, Baked Naturals come in six varieties:  Toasted Wheat Crisps, Zesty Tomato Herb Wheat Crisps, Simply Pretzel Thins, Savory Cheddar Pretzel Thins, Artisan Cheese Snack Sticks and Toasted Sesame Snack Sticks.

“We know snacking should be enjoyable and that people want snacks that are more wholesome,” says Carol Degener, director of innovation, Pepperidge Farm. “Baked Naturals are the perfect snack solution because they are made from real ingredients that naturally taste better, such as select whole grains, organic blue corn and gourmet cheeses.”

A national snacking survey of 1,000 Americans by Kelton Research, commissioned by Pepperidge Farm, found that Americans are snacking in the most unexpected places. Nearly six in 10 (57 percent) eat in the car, almost half stash snacks in their desk drawer at work, 29 percent cozy up with their snacks in bed and four percent nosh in church.