Ultra-premium rye added to whiskey portfolio

Nov. 26, 2008

Spirits expert F. Paul Pacult, editor of F. Paul Pacult's Spirit Journal, reports rye whiskey is experiencing newfound popularity. "Straight rye whiskey is a bona fide comer because the increasingly sophisticated American palate is searching for new and exciting high-end spirits."

Deerfield, Ill.-based Beam Global Spirits & Wine Inc. expands its award-winning whiskey portfolio with the introduction of (ri)1 Whiskey, the company's first ultra-premium rye whiskey. Debuting nationwide in limited quantities, (ri)1 (pronounced "rye one") is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture.

"The traditional rye whiskey category takes on a modern look and feel with the introduction of (ri)1," says Brand Manager Mara Melamed. "(ri)1 is a cutting-edge spirit for today's top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. It brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit." 

Bottled at 92 proof, (ri)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience. It is packaged in a distinctive glass bottle with a single label that reinforces the brand's straightforward feel and modern style. Future variants, including (ri)2 and (ri)3, are planned to create a complete product line.

Suggested retail price per 750ml bottle is $46-$48.