Fort Lauderdale, Fla.-based Purple Beverage Co. Inc. introduces Purple, a beverage combining seven powerful antioxidant-rich fruits acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry.
Available at GNC and other retailers in select markets, one can drink the tangy beverage as is, make a nutritious fruit smoothie or use it as a mixer for cocktails. In fact, researchers from the USDA and Kasetsart University in Thailand found that adding alcohol to antioxidant-rich berries increases their antioxidant power.
Since Purple made its official debut, consumers and even celebrities like legendary recording artist Chaka Khan have embraced it, skyrocketing the antioxidant-rich drink to its status as one of the most sought-after beverages in markets like New York, Los Angeles and Miami, says CEO Ted Farnsworth.
Suggested retail price for a 10-ounce bottle is $2.99.