Dairy-free, soy-free, wheat-free probiotic product is the next generation of fruit drink

Nov. 5, 2008

NextFoods, Boulder, Colo., introduces GoodBelly, the first fruit-based, dairy-free, soy-free, wheat-free and vegan probiotic product of its kind in the U.S., so the company claims. It is available in two product lines --GoodBelly Probiotic Fruit Drink and GoodBelly Multi.

Created by Steve Demos, the natural foods pioneer who created Silk soymilk, GoodBelly Probiotic Fruit Drink, is an organic, soy-free, wheat-free and vegan “superjuice” containing powerful probiotics and antioxidant-rich fruit. It’s available at Whole Foods in three flavors -- Black Currant, Cranberry Watermelon and Mango.

GoodBelly Multi, four 2.7-ounce single serving fruit drinks, features a concentrated dose of 20 billion live and active probiotic cultures, vital minerals and 100 percent the daily value of nine essential vitamins. It’s designed to strengthen and promote digestive regularity and immunity functions, and is available at Whole Foods and select natural products and grocery chains in Blueberry Acai, Strawberry Rosehips and Peach Mango flavors.

“GoodBelly is the next generation of fruit drink – it’s where advanced nutrition meets modern day taste,” says Demos, CEO and co-founder of NextFoods. “Your body is an ecosystem, and a healthy digestive system contributes to a host of positive benefits for your whole body. GoodBelly delivers a holistic approach to wellness to health-conscious families by bringing together validated science and organics. Our star player, patented probiotic Lp299v, has been tested and proven through years of research. Beyond that, it has also been proven on the breakfast table -- Lp299v is the probiotic strain in the No. 1 one selling fruit drink in Sweden for 13 years.”

Suggested retail price (SRP) is $3.99 for 32-ounce Goodbelly Probiotic Fruit Drink and $4.49 for Goodbelly Multi.