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Plant-Based, Conventional and Cultured — What to Expect in Protein in 2024

Nov. 8, 2023
Nicole Johnson-Hoffman, CEO, independent board director and protein-industry veteran, shares her insights on where the various segments of the protein industry stand as it plans for the 2024 calendar year.

As the 2023 calendar year winds down, the protein industry sits in an interesting position. Each segment of the industry — whether conventional animal protein, plant-based, alternative and cultivated animal products — stands at a different point in its evolution, and the short-term future is certainly intriguing for all.

We sat down with Nicole Johnson-Hoffman, a CEO, independent board director and protein-industry veteran, to get her insights on what to expect in 2024 and beyond for the industry and companies dealing in plant-based, conventional animal, cultivated and alternative protein products.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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