Kainos Capital Sells good2grow to Wind Point Partners

Dec. 8, 2021
Good2grow markets licensed-character kids’ beverages.

Good2grow, primarily a marketer of licensed-character kids’ beverages, has been sold from Kainos Capital to Wind Point Partners. Financial terms were not disclosed.

Good2grow, headquartered in Atlanta is perhaps best known for its beverages with collectable 3D character tops from Disney, Universal, Hasbro, Nickelodeon, Warner Bros. and others. It sells clean label, ready-to-drink fruit juice, fortified water and organic flavored milks.

Kainos first invested in good2grow in 2018 and claims the company has experienced significant growth since. Wind Point Partners is a Chicago-based private equity investment firm with a number of food company investments.

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