Pure Piraña being launched in Mexico and New Zealand as tests for wider rollouts.
Heineken is exploring the hard seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in up to nine flavors, enabling the Dutch brewer to test local preferences and investigate the potential of a rapidly growing category before adding more markets.
Pure Piraña contains fewer than 100 calories per 330ml can and 5% alcohol and is made with all-natural flavors. It's "aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices," the company said.
It will initially launch in Mexico, one of Heineken's largest markets, in grapefruit, peach and red fruit flavors, and in raspberry and lime in New Zealand.
Navigating the logistics industry is challenging. Find out how a dedicated transportation solution can solve some of the most common shipping challenges.
A leading bottled water company needed a carrier to transport water from 29 plants to retailers. The challenge? Handling over 46,000 pounds. Read the study.
Learn how a large bakery company complimented their private fleet with Schneider Dedicated freight services to increase freight capacity, amplify visibility & reduce costs.
