PepsiCo Launches New Direct-to-Consumer Efforts

May 11, 2020 and offer home delivery during the pandemic.

As consumers turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo launched and, two direct-to-consumer websites where shoppers can order PepsiCo products. offers more than 100 Frito-Lay products from such brands as Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. New items will be added according to consumer preferences. As an introductory offer, shoppers will receive free shipping with a purchase of $15 or more.

On, consumers can order bundles of pantry favorites from brands such as Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.” These kits have been “curated” based on affinity research and the topics assigned. The kits are priced at $29.95 and $49.95.

PepsiCo has been investing in e-commerce and digital capabilities in recent years but feels the present is especially conducive to a direct-to-consumer effort.

“We’ve seen incredibly strong demand for our snacks during this time, and offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America. and were developed from concept to execution in less than 30 days by leveraging PepsiCo’s technology, insights, resources and inventory to quickly meet consumers’ evolving needs. The majority of orders on and will arrive within two business days.

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