Leamington, Ontario-based cannabis-lifestyle and CPG company Tilray Brands has acquired the remaining 57.5% equity ownership of Truss Beverage Co. from Molson Coors Canada, the company announced in a news release.
Truss specializes in cannabis beverages and strengthens Tilray’s cannabis market share position in Canada, the release said. Blair MacNeil, president of Tilray Canada, says the acquisition “positions the company at the forefront of the adult-use beverage sector.”
In addition, Tilray’s expansion into the functional drinks category is expected to drive portfolio growth for the company and broaden its consumer base. Through the deal, Tilray will own the XMG, Mollo, House of Terpenes, and Little Victory brands.
This is the second acquisition for Tilray in the last two weeks, after the company purchased eight beer and beverage brands from Anheuser-Busch in early August.
