1660254004927 Ificconsumernutritionperception

Infographic: Consumer Nutrition - Perception Versus Reality

Oct. 8, 2013
The International Food Information Council Foundation's 2013 Functional Foods Consumer Survey results reveal surprising information about consumer perception.

How do consumers feel about functional foods? The International Food Information Council Foundation has the answer. IFIC recently released the results of its 2013 Functional Foods Consumer Survey which measured how Americans' thoughts about functional foods. The report reveals numerous insights about consumer perception versus reality, as evidenced by the infographic below.