Meeting Functional Health Trends

Sept. 25, 2007
As the mega-trend toward healthy lifestyles continues to drive consumer products, WILD Flavors, Inc. remains dedicated to producing innovative functional ingredients and applications. WILD's H.I.T.S. --Health Ingredient Technology and Solutions-- Team was created for the sole purpose of researching and promoting health ingredients that add value to food and beverage formulations.

WILD can add measurable health benefits to your food and beverage formulations.

Comprised of chemists and application personnel who have a sound understanding of functional ingredients and applications, WILD's H.I.T.S. Team investigates the "durability" of functional ingredients in areas such as light stability, shelf life and packaging. By understanding and addressing each ingredient's potential formulation issues -- especially those regarding solubility and off-notes -- the H.I.T.S. Team enables customers to create healthful products that deliver great taste as well as excellent functionality.

WILD's most recent product development efforts speak directly to the current health interests of consumers around the world -- those of antioxidants, brain health, heart health, immunity, beauty and weight loss. By centering its efforts on these six fields of focus, WILD has created a series of H.I.T.S. product platforms that provide practical, healthful ingredient solutions manufacturers can easily incorporate into their product formulations.


Thanks to their ability to possibly neutralize free radicals and improve overall health, consumers are looking to increase their antioxidant intake whenever possible.

Accordingly, those food and beverage producers that utilize antioxidant ingredients can gain market share and increase brand equity. WILD offers antioxidant-rich ingredients including Alpha-Lipoic Acid, Blueberry Extract, Coenzyme Q10, Polyphenols, Soy Isoflavones and Citrus Bio-flavonoids.

Brain Health

A busy life means a busy brain, and consumers are eager to keep their fatigued, overworked minds agile and fit. WILD now provides customers with a variety of ingredients focused on brain health and mental function. From Choline and Ginko Biloba to Phosphatidyl Serine and L-Theanine, WILD has the beneficial ingredients that consumers need.

Heart Health

Cardiovascular disease is the leading cause of death in developed countries, killing more than 12 million people per year.

It's not surprising that cardiovascular/heart disease and high cholesterol are top concerns for consumers. By incorporating heart-healthy ingredients in their products, food and beverage manufacturers can address a key consumer concern while also gaining market share. WILD's line of heart health ingredients includes Beta Glucan, Carotenoids, Grapeseed Extract, Phytosterols and Theaflavins.


Proper nutrition is essential for a strong immune system, but today's fast-paced lifestyle leaves most consumers' diets lacking. That's why WILD has developed a series of ingredients that boast immune-boosting effects. From Arabinogalactan and Astragalus to Echinacea and Max-Immune, these ingredients give manufacturers the ability to emphasize immunity health benefits in their products.

Inside Beauty

The recent focus on "beauty from within" is providing food and beverage manufacturers with increased opportunities to expand their market and consumer base. By incorporating WILD's "Inside Beauty" ingredients into a wide range of products, conscientious consumers will eagerly purchase beauty-from-within goods in increasing numbers. These ingredients include Aloe Vera, D-Biotin, Pine Bark Extract and Vitamins A, C and E.

Weight Loss

The National Health and Nutrition Examination Survey estimates that 120 million adults in the U.S. age 20 and older are overweight or obese. Not surprisingly, consumers are calling for healthy ingredients that will make them look and feel better. By entering the weight loss market, food and beverage manufacturers can meet consumer needs and desires while increasing their market share. WILD's line of weight loss ingredients include Chromium Picolinate, Tonalin Conjugated Linoleic Acid, Tea Catechins and Chlorogenic Acid.

Calling upon their extraction and emulsion expertise, grasp of real-world applications and universal knowledge of the food and beverage industry, WILD and the H.I.T.S. Team support customers from concept-to-market. Whether you're trying to stay on top of functional ingredient trends or want to incorporate the latest health ingredient solutions into your products while maintaining excellent flavor, H.I.T.S. -- Health Ingredient Technology and Solutions is your answer.

Cognis and WILD Flavors continue to combine health ingredients with flavor systems for broad-spectrum foods and beverages.

Two leaders in the functional food industry -- Cognis, a global supplier of natural, health-enhancing ingredients, and WILD Flavors, Inc., a worldwide supplier of natural flavor and color ingredients -- have an agreement to jointly develop innovative flavor systems with health benefits. This team of global experts have unprecedented resources to produce customized formulations with ingredients from Cognis and WILD for a wide range of consumer needs. This fosters the development of "good-for-you" products that deliver excellent taste as well as measurable health benefits.