The National Honey Board recently conducted a survey which showed 96% of its respondents believe honey is a natural sweetener. The survey, which consisted of 423 interviews, was conducted with primary grocery shoppers in the United States. According to the survey, 69% of consumers agree that honey adds a rich color to foods, and 64% of consumers agree that foods sweetened with honey taste better than foods made with other sweeteners.The survey also notes that 64% of consumers agree that if they have an option, they would choose the product made with honey. For more information, contact the National Honey Board, www.honey.com
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