Truvia Ranked No. 2 Sugar Substitute, Bypasses Equal and Sweet 'N Low

May 5, 2011
Truvia natural sweetener, a natural, zero-calorie tabletop sweetener made with rebiana is an ingredient used to sweeten foods and beverages.

Cargill's Truvia is now ranked as the number two sugar substitute in the U.S. with a 12.8 percent share at retail within the sugar substitute category.

According to a release from Cargill, the Truvia natural sweetener surpassed Merisant's Equal (aspartame) for the past 16 months and Cumberland's Sweet'N Low for the past 12 weeks. (Source: ACNielsen Food/Drug/Mass+Wal-Mart, 4 weeks ending 3/19/11.)

Truvia rebiana is used as an ingredient in more than 30 food and beverage products today, including Glaceau vitaminwater zero, YoCrunch 100 Calorie Packs, Kraft Crystal Light Pure and Minute Maid Premium Pomegranate Tea.

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...