The True Source Honey Initiative announced the launch of a Certified Honey Traceability Program beginning in January 2011. The program, officially known as True Source Certified, was unveiled at the 2011 North American Beekeeping Conference in Galveston. The program is designed to certify the origin of honey being distributed and consumed within North America, resulting in better food safety and product purity assurances for quality-minded customers and consumers. This new voluntary program is open to all interested honey companies (packers, beekeepers, importers and exporters) who desire True Source Certification. It was developed by a multi-disciplined group of industry participants who want to maximize industry participation in solving the problem of illegally sourced honey.Further details of the program have been posted at www.TrueSourceHoney.com.