Unilever high on low carbs Down Under

Oct. 4, 2004
Despite talk of an impending downturn in consumer clamor for low-carb products, Unilever last week introduced 23 lines of such products into Australian supermarkets, according to an article in The Australian.Hedging its bet—this is reported to be the biggest launch in Unilever’s history—the firm is superimposing its new Carb Options brand onto some of its existing soup, sauce, pasta and cereal lines. In addition, the new products were developed in Australia for Australian tastes.Although the U.S. firm Atkins Nutritionals has been feeling the burn of growing competition and shrinking consumer demand for low-carb products, Unilever’s Australasian chairman Peter Slator asserted, "If our estimates are correct, we would hope to see the [low-carb] market grow to the tune of $50 million in the next two years."

Sponsored Recommendations

F&B Manufacturer Implements Powerful Cybersecurity

A leading F&B manufacturer has moved to harness the skills of Rockwell Automation and Claroty to harden their OT and IT defences.

6 Ways to Augment Your Food and Beverage Workforce

Modern digital tools and technologies help attract, retain and empower a modern workforce.

2024 Manufacturing Trends - Unpacking AI, Workforce, and Cybersecurity

The world of manufacturing is changing, and Generative AI is one of the many change agents. The 2024 State of Smart Manufacturing Report takes a deep dive into how Generative ...

Better OT Asset Management Increases Uptime

A food and beverage company streamlines and simplifies its OT cybersecurity to increase system reliability and uptime.