DSM Nutritional Products announced that advances in manufacturing will allow the company to provide lower pricing, effective January 2010 for resVida brand of trans-resveratrol. DSM cited significant progress in process efficiencies and technology optimization in the production of its resVida 99% pure trans-resveratrol. In addition, an increased number of resVida launches in the food, beverage and supplement markets has resulted in improved manufacturing economies of scale. Also contributing to this growth is the rising awareness of resveratrol among US adults.