Rafi Friedman Appointment President of Frutarom USA Inc.

Feb. 16, 2009

Ori Yehudai, President & CEO of Frutarom Ltd., announces that Rafi Friedman has been named President of Frutarom USA Inc.

In describing Friedman’s substantial industry experience, Yehudai explained that Mr. Friedman joins Frutarom after a successful career with Makhteshim Agan Group, a global Israeli group with a sales turnover of over two billion dollars, where he served as Vice President, Finance and Operations of the Group's American subsidiary. Prior to his career with Makhteshim Agan, Friedman had an equally successful and long career in Strauss Group, a large fresh-food company in Israel.

Mr. Friedman studied Economics and Accounting at Haifa University, and completed a Senior Management Program at Thechnion Institute of Management (TIM) in Israel. He is a member of the Institute of Food Technology.

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