Cocoa Puffs Flavor Extension Debuts

Nov. 17, 2008

Minneapolis-based General Mills’ Sonny the Cuckoo Bird shakes up the ready-to-eat cereal aisle with the rollout of new Cocoa Puffs Combos, the first Cocoa Puffs flavor extension since the brand launched its “munchy, crunchy, chocolaty” version in 1958. Now 50 years later, Cocoa Puffs Combos pair two top-tasting puffs, vanilla and chocolate, in every breakfast bowl.

No more having to choose between chocolate and vanilla. No need to mix cereals together to get the flavor combination you want in your cereal bowl.

A bowl of Cocoa Puffs Combos provides 12 essential vitamins and minerals, including vitamin D and calcium which help maintain strong bones. The chocolate and vanilla puffs make for a tasty combination and offer at least 8g of whole grain per serving.

Suggested retail price is $3.99.