The National Sleep Foundation reports nearly 50 million Americans suffer from chronic, long-term sleep disorders, and a recent NSF study shows 65 percent of Americans report experiencing a sleep problem at some point. Consumers are constantly on the go and seeking new energy sources to propel them forward, as evidenced first by the growing popularity of energy "shots," a category with sales up 87 percent last year to top the $500 million mark. Grand Rapids, Mich.-based Take 10 Beverages, operated by three young entrepreneurs, brings a little balance to this newfound energy buzz with the introduction of Take 10 To Relax, featuring 875mg of herbal ingredients in a White Grape flavor to provide just the right amount of stress relief for the workday, and Take 10 to Sleep, in Blackberry flavor with 630mg of herbal ingredients that aid in restful sleep without the use of over-the-counter or prescription medications. These calming dietary supplements available in daytime and nighttime strengths, feature a proprietary blend of natural herbs, including Kava Root, Rose Hips, Passionflower and Chamomile, vitamins B6, B12 and other holistic ingredients that when combined properly inhibit stress, improve mood and combat anxiety. Both products have zero calories and are sugar and carbohydrate-free. "We view the success of the energy shot category as telling in terms of how consumers are now looking at dietary supplements and the role they play in everyday life," says Ryan Erickson, founding partner and COO. "It also forces us to think—why are we in such need of energy boosts throughout the day? The answer is that an overwhelming number of Americans lack quality sleep and the tools necessary to relax."Suggested retail price is $2.99.
