Heinz Launches Ore-Ida Grillers for the Barbeque

Pittsburgh-based H.J. Heinz Co. launches Ore-Ida Grillers, thick-cut, round potato slices that are crispy on the outside, fluffy on the inside and specially designed to cook on the grill. They go from freezer to grill to plate in just 15 minutes, taking a fraction of the time required for a whole potato to cook on the grill or in the oven. Plus, they can be prepared alongside the main course on the grill, allowing for convenient preparation and more time to enjoy with family and friends. Or they can be prepared indoors in the broiler or in a grill pan as an alternative prep method.

Grillers are available in two varieties: Golden, which has a classic potato taste, and Seasoned, which features a zesty blend of black pepper, herbs and spices. They also can be customized to taste by brushing with a favorite sauce or adding toppings like sour cream and chives or shredded cheese for a twist on the classic loaded baked potato. Plus, the large, thick-cut potato slices with cut ridges won’t slide around or fall through the grill grates easily, making them convenient to flip and move on the grill.

According to a recent survey of 1,005 adults sponsored by Ore-Ida and conducted by Ipsos Public Affairs, 81 percent of U.S. adults feel that cookouts are a great opportunity to spend meaningful time with family and friends, but 72 percent would like to spend more time socializing when grilling.

"We know it can be difficult to balance all of the meal preparations with the desire to spend quality time with family and friends when cooking out," says Rachel Bradley, brand manager for Ore-Ida Potatoes. "With Ore-Ida Grillers, you can prepare a delicious side dish for your cookout that everyone will love while spending less time preparing it and more time enjoying it."

Grillers also can help to minimize the guesswork on the grill. According to the Ipsos survey, the majority of people said they find it somewhat difficult to make sure everything on the grill is ready at the same time – both proteins and sides – as cook times vary for different foods. With Grillers, you can more easily plan to have everything ready at once because the cook time is already pre-determined.

Suggested retail price is $3.59.

New Food Products
Product Type:
Packaged/Prepared Foods
Kraft Heinz